Privacy Policy

Last Updated: July 6, 2026

At The Happiness Planner, operated by Brandmentalist LLC (“The Happiness Planner,” “we,” “our,” or “us”), we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains what information we collect, how we use it, when we share it, and the choices you have regarding your personal information when you visit www.thehappinessplanner.com, purchase our products, use our mobile applications, subscribe to our newsletter, or interact with our services, including our AI-powered customer support tools.

By using our website or services, you agree to the collection and use of your information as described in this Privacy Policy.

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Who We Are

The Happiness Planner is operated by:

Brandmentalist LLC
6605 Grand Montecito Parkway, Suite 100
Las Vegas, Nevada 89149
United States

Email: support@thehappinessplanner.com

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Information We Collect

Depending on how you interact with us, we may collect the following information:

Information you provide

This includes information you voluntarily provide when you:

• Create an account
• Place an order
• Purchase physical or digital products
• Subscribe to our newsletter or Substack publication
• Contact customer support
• Participate in promotions or surveys
• Download free resources
• Use our mobile applications
• Communicate with us through social media or email

This information may include:

• Name
• Email address
• Telephone number
• Billing and shipping addresses
• Payment information (processed securely by our payment providers)
• Purchase history
• Customer support communications
• Account information
• Preferences and interests

Information collected automatically

When you visit our website, we may automatically collect information such as:

• IP address
• Browser type
• Device information
• Operating system
• Website pages visited
• Time spent on pages
• Referral source
• General geographic location
• Cookie identifiers

This information helps us improve our website, understand customer preferences, and provide a better user experience.

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AI Tool Interaction Data

We offer AI-powered customer support through the ChatGPT platform to help answer questions about our planners, journals, books, printables, digital products, subscriptions, pricing, shipping, and other general customer support matters.

When you use these AI-powered services, we may receive and process the information you choose to submit during your conversation.

Your interactions may also be processed by third-party artificial intelligence providers, including OpenAI, in accordance with their own privacy policies and terms of service.

AI-generated responses are provided for general informational purposes only and should not be considered professional medical, psychological, legal, financial, or therapeutic advice.

Please avoid sharing highly sensitive information such as passwords, financial account numbers, government-issued identification, or medical records when using our AI-powered services.

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How We Use Your Information

We use your information to:

• Process and fulfill orders
• Deliver products and digital downloads
• Process payments
• Provide customer support
• Respond to your questions
• Manage your account
• Send newsletters and marketing communications (where permitted)
• Personalize your experience
• Improve our products, website, and services
• Analyze website performance
• Prevent fraud and unauthorized activity
• Comply with legal obligations

We may also use anonymous or aggregated information for reporting, research, and business improvement.

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Cookies and Analytics

We use cookies and similar technologies to improve your browsing experience and understand how visitors use our website.

Cookies help us:

• Remember your preferences
• Keep items in your shopping cart
• Improve website functionality
• Measure website traffic
• Analyze visitor behavior
• Improve our products and services

We also use analytics services such as Google Analytics and advertising technologies including Meta Pixel to understand website usage and measure the effectiveness of our marketing.

Most browsers allow you to disable cookies through your browser settings. You can also opt out of Google Analytics by installing Google’s Analytics Opt-out Browser Add-on.

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Sharing Your Information

We do not sell your personal information.

We may share your information with trusted third-party providers that help us operate our business, including:

• Shopify
• Shopify Payments
• Stripe
• PayPal
• Apple Pay
• Google Pay
• Substack
• Google Analytics
• Meta
• OpenAI
• Shipping and fulfillment providers
• Cloud hosting and customer support providers

These providers only receive the information necessary to perform services on our behalf and are responsible for protecting your information in accordance with their own privacy policies.

We may also disclose information where required by law or when necessary to protect our legal rights, prevent fraud, or protect the safety of our customers or others.

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Data Retention

We retain personal information only for as long as reasonably necessary to provide our services and comply with applicable legal obligations.

Typical retention periods include:

• Customer accounts and order information: up to 5 years for tax and accounting purposes.
• Customer inquiries and support communications: up to 2 years after your last interaction.
• Marketing information: until you unsubscribe or withdraw your consent.
• Analytics and cookie data: according to the settings of our analytics providers.
• AI conversation data: generally up to 30 days, unless a longer retention period is required for security, fraud prevention, or legal compliance.

When personal information is no longer required, we securely delete or anonymize it where reasonably practicable.

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International Data Transfers

Because we serve customers around the world, your information may be transferred to and processed in countries outside your country of residence, including the United States.

Where required by law, we take reasonable steps to ensure appropriate safeguards are in place to protect your personal information.

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Your Privacy Rights

Depending on where you live, you may have rights under applicable privacy laws, including the right to:

• Access your personal information
• Correct inaccurate information
• Request deletion of your information
• Restrict or object to certain processing
• Request a copy of your information
• Withdraw your consent where applicable
• Unsubscribe from marketing communications at any time

To exercise any of these rights, please contact us at support@thehappinessplanner.com.

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Security

We use reasonable administrative, technical, and organizational measures to protect your personal information from unauthorized access, misuse, alteration, or disclosure.

Although we take security seriously, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

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Children’s Privacy

Our website, products, and services are intended for individuals aged 13 years or older.

We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will promptly remove it where appropriate.

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Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, services, technologies, or legal obligations.

Any updates will be posted on this page together with the revised “Last Updated” date. Your continued use of our services after any changes become effective constitutes your acceptance of the revised Privacy Policy.

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Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us:

The Happiness Planner
Brandmentalist LLC
6605 Grand Montecito Parkway, Suite 100
Las Vegas, Nevada 89149
United States

Email: support@thehappinessplanner.com

We appreciate the trust you place in The Happiness Planner and are committed to protecting your privacy while providing products and services that support your personal growth and wellbeing.